The story of two entrepreneurs on the path to serve an under served market and have fun while doing it. Howard a successful retailer for over 25 years left his current position at his successful retail company for the retired life. That soon changed when he met a young enthusiastic entrepreneur! At the time Adelle and Erin had built a successful e-commerce company called Peau De Loup catering the tomboy in the form of reinventing the button down for women as seen on CBC’s Dragons Den and as the official suit supplier for the Team Canada during the FIFA Women’s World Cup.
The idea of Caposhie came about when Howard and his wife expressed their frustration with the retail options available to couple during this next phase of their lives. “I am not my mother!” and they definitely weren't ready to start shopping at the “Talbots” of the world but they couldn't quite fit into the likes of the “Aritzia” type retail spots. After countless meetings and a focus group filled with like minded boomers the duo realized that boomers today are redefining “middle age”. They quickly decided to acknowledge this powerful and changing consumer group.